A story at The Salt Lake Tribune details the demonstration ride aboard TRAX for an invited group: so-called "mommy bloggers."
Showing how important social media have become, the first public demonstration ride on the new Mid-Jordan TRAX line Friday went to families of "mommy bloggers," who write online about parenting and children’s activities.
"These are some of Utah’s top bloggers," said Tauni Everett, who handles social media for the Utah Transit Authority. "They are read all over the state — and the nation. We hope they will advertise train safety for kids and parents."
Everett said bloggers will help spread the word about the new Mid-Jordan and West Valley City TRAX lines that begin service on Aug. 7.
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